In 2024, €73 billion in brand operations: €24 billion abroad. Unimpresa proposes a fiscal strategy for brand repatriation
The hidden loss of Italian know-how
Made in Italy is more than a label—it’s the essence of craftsmanship passed down for generations. But many iconic Italian brands have been sold abroad, eroding both economic control and vital know-how.
According to Unimpresa, the Italian M&A market reached €73 billion in 2024 (+13% vs 2023). About €24 billion involved cross-border deals, with international private equity funds playing a dominant role. Brands like Bialetti and La Perla are now foreign-owned.
Protecting industrial identity and jobs
“This trend risks draining Italy’s industrial and cultural identity,” says Marco Salustri, Unimpresa’s national councillor. He calls for concrete fiscal policies to bring these brands back under Italian ownership—beyond the limited scope of 2023’s Law 206.
The three-pillar proposal by Unimpresa
Unimpresa proposes three fiscal incentives:
- Easier credit access with state-backed guarantees;
- Tax cuts for firms hiring workers to rebuild brand-linked production;
- Tax relief proportional to the share of reacquired ownership.
Such a plan would also boost tax revenue and rebuild economic sovereignty.
Made in Italy should stay in Italy
Fashion and luxury remain most at risk, with a projected market of $21.6 billion in 2025. The Versace acquisition by Prada (€1.4 billion) is a positive sign—but isolated.
Unimpresa insists on a systemic fiscal strategy to defend national brands and the heritage they represent.
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