Under the Fnac Darty umbrella, Unieuro redefines its leadership to strengthen logistics, retail and customer experience
Strategic renewal at Unieuro: focus on operations and services
Unieuro, Italy’s leading distributor of consumer electronics and home appliances, has entered a new phase in its transformation journey. With the goal of consolidating its omnichannel leadership and fully integrating into the Fnac Darty Group, the company has announced an updated organizational structure focused on strengthening Operationsand expanding the Services offering.
New leadership roles to guide evolution
Luigi La Vista returns to Unieuro as the new Chief Services & Operations Officer. Reporting directly to Country Manager Bruna Olivieri, he will be in charge of both logistics and the development of customer services, two increasingly strategic areas for the brand.
Simultaneously, Luigi Fusco, a veteran with over 24 years at Unieuro, has been appointed Chief Retail Officer, overseeing direct and indirect sales networks, B2B trade, and security.
Experience and expertise for a more innovative Unieuro
La Vista brings with him extensive experience from companies like Logista Italia, Poste Italiane, Kuehne Nagel Italia, and most recently Eataly, where he served as Group Supply Chain Director. He holds a degree in Management Engineering and an EMBA from Henley Management College.
Fusco has been with Unieuro since 2001 and played a key role in its evolution. With a degree in Political Science, he later completed an advanced corporate finance course at LUISS Guido Carli University.
Aiming for customer experience and sustainable growth
These appointments are part of a broader transformation focused on cultural change and organizational experimentation. Unieuro is reinforcing its corporate identity, promoting collaborative work models, and fostering sustainable development.
With a strategic emphasis on omnichannel growth and full synergy with Fnac Darty, the company is redesigning its customer experience, integrating physical stores, e-commerce, and after-sales services into a seamless journey.
Unieuro today
Headquartered in Forlì, Unieuro operates over 520 stores, a centralized logistics platform in Piacenza and Colleferro, and employs around 5,400 people. The new organization marks a decisive step in Unieuro’s mission to compete through innovation, leveraging expertise, technology, and service excellence.
Frequently Asked Questions (FAQ)
1. What is the goal of Unieuro’s new organizational structure?
To strengthen Operations and Services and support integration with Fnac Darty.
2. Who is Luigi La Vista and what is his new role?
He’s the new Chief Services & Operations Officer, overseeing logistics and services.
3. Who is Luigi Fusco and what role does he play now?
He has been appointed Chief Retail Officer, responsible for sales and B2B activities.
4. Why is the Services area so strategic for Unieuro?
It enhances customer loyalty and completes the omnichannel experience.
5. What will change for Unieuro’s retail stores?
Improved integration between physical and digital channels and streamlined support.
6. What is the Fnac Darty Group?
A leading European group in electronics, appliances, books, and services.
7. When did Unieuro join Fnac Darty?
At the beginning of 2025.
8. Where are Unieuro’s main logistics hubs?
In Piacenza and Colleferro.
9. How many employees does Unieuro have?
Approximately 5,400 across Italy.
10. Will Unieuro’s brand identity change?
No, but it will be enhanced through innovation and strategic synergy.
Leave a Reply