Turnover down 7%, export down 4.1% in value: between wars, US tariffs and weak consumption, the industry struggles despite some positive signs
A difficult quarter amid geopolitical tension and weak demand
The Italian footwear industry has stepped into 2025 on the wrong foot. According to data released by Assocalzaturifici during its annual assembly, the first quarter shows a worrying picture: turnover down by 7%, exports slightly up in volume (+2.5%) but down in value (-4.1%), and domestic consumption stagnating. This crisis reflects a global context marked by conflicts in the Middle East, uncertainties over US tariffs, and low consumer confidence.
Export: Europe holds, Far East collapses
In detail, exports totaled €3.04 billion for 53.2 million pairs, with average prices dropping by 6.5%. The European Union remains a lifeline, with +0.8% in value and +6.4% in volume. Germany rebounded strongly (+15.5%), while France stayed the top destination despite a -6.9% drop in value.
In contrast, the Far East is a minefield: China lost 27.5% in value, Japan dropped 33.5% in volume, with Hong Kong and South Korea also suffering double-digit declines. Positive performances came from the United Arab Emirates (+16.8%), Turkey (+21%), and Switzerland.
The USA: commercial policy and fears over tariffs
The United States remain a key market, but challenges persist: while value grew slightly (+2.2%), volume dropped by 10.6% due to protectionist trade policies and the mild depreciation of the dollar. The industry now anxiously awaits tariff decisions that could impact one of the most strategic markets for made in Italy.
Italian regions under pressure
Regionally, only Lombardy posted a positive figure (+5.9%). Veneto (-10.6%), Tuscany (-20.1%), and Emilia-Romagna (-12.3%) suffered major losses. Marche also saw setbacks, with Fermo at -12.1%, while Macerata bucked the trend with a +1.2%. Troubling data also came from Puglia (-5.7%) and especially Campania (-20.9%).
Domestic consumption: sneakers are the only winners
The domestic market is not providing relief. Family consumption fell both in value (-1.2%) and volume (-2.1%), with only one exception: sneakers and sports shoes showed modest growth (+1.7%). Men’s shoes (-4.8%), women’s, and children’s footwear declined by around -3%.
10 Frequently Asked Questions (FAQ)
1. Why is the Italian footwear industry in crisis in 2025?
Due to geopolitical crises, inflation, weak demand, and commercial tensions.
2. What are the main export markets for Italian footwear?
France, Germany, the US, UAE, and Switzerland.
3. Why did average shoe prices drop?
Consumers are seeking lower-cost products, and market competition has increased.
4. How is the EU market performing?
Positively: Germany and France are growing in volume.
5. Which foreign markets are struggling the most?
China, Japan, Hong Kong, South Korea, and Russia.
6. Are the US imposing tariffs on Italian shoes?
Not yet, but decisions are pending and could hurt exports further.
7. What types of shoes are selling best in Italy?
Sneakers and sports shoes are the only category growing in domestic sales.
8. Which Italian regions are struggling the most?
Tuscany, Campania, and Emilia-Romagna show the steepest declines.
9. Are shoe companies closing down?
Business demography is stable (-0.6%), but the outlook is fragile.
10. Are there any signs of recovery?
Only partial, mainly in EU markets and in countries like UAE and Turkey.
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