Unimpresa celebrates: a strategic opportunity for tourism, SMEs, and economic revival
A symbolic and practical victory for Southern Italy
The assignment of the America’s Cup 2027 to Naples is more than just a sporting triumph. For Unimpresa, it marks a symbolic and tangible step forward for the South of Italy, unlocking a key lever for economic development in a region still recovering from the pandemic and energy crisis.
Naples will not only host thrilling races, but will also become a global stage to spotlight local SMEs, especially in tourism, yachting, services, food and hospitality.
Naples: where tradition meets innovation
Naples is the perfect backdrop for the world’s most prestigious sailing competition. With its history, beauty and seafaring heritage, the city embodies the spirit of America’s Cup: where technology and tradition, passion and progress meet.
According to Unimpresa president Giovanna Ferrara, this event can become a turning point for the South, but only with lasting commitment and strategic policies.
America’s Cup as an engine for growth
Unimpresa urges the Italian Government to ensure local companies are actively involved, through simplification, engagement, and access to emerging opportunities linked to the event.
The goal is to turn this not into an isolated case, but the start of a new inclusive growth model, fueled by infrastructure and sustainable investment.
Leave a Reply