A new chapter for FEAC’s leadership
Matteo Taverni, CEO of Truck Italia, has been appointed president of the commercial vehicles committee of FEAC (the European Mercedes-Benz Dealers Association). This appointment, made official during the annual general assembly in Barcelona, marks a significant recognition for Italy, now represented by Taverni in the presidium of the world’s largest Mercedes-Benz dealership association.
FEAC: a key organization for Mercedes-Benz
FEAC brings together Mercedes-Benz dealers from 20 countries, accounting for one-third of global car sales and over 75% of global commercial and industrial vehicle sales. The newly structured governance introduces a five-member presidium, including Taverni, to lead the association into the future of the automotive sector.
Challenges in the automotive industry
In his speech, Matteo Taverni highlighted the major challenges the sector faces:
- Electrification and new technologies;
- Changes in distribution models;
- Increasing competition from Asian manufacturers.
Taverni emphasized the need to enhance the customer experience by leveraging the network’s strengths: professionalism, transparency, and expertise, while fully embracing digital opportunities.
Truck Italia: a trusted leader
Since 2007, Matteo Taverni has led Truck Italia, a market leader in the sales, rental, and servicing of commercial vehicles, industrial vehicles, earth-moving machinery, and cars. With over 40 years of experience, Truck Italia operates in Tuscany, Emilia-Romagna, and Liguria, boasting seven strategic locations: Montelupo Fiorentino, Campi Bisenzio, Pisa, Livorno, Grosseto, Crespellano, and Vezzano Ligure.
Conclusion
Matteo Taverni’s appointment marks a crucial step in Italian representation within a European context. His leadership will bring Truck Italia’s expertise and commitment to addressing the automotive sector’s ongoing transformation.
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