Revenues up 17.5% in 2024, with growth driven by export, sustainability and female empowerment
A record-breaking 2024 for Caffè Vergnano
Caffè Vergnano closed 2024 with €124.7 million in revenues, up 17.5% compared to 2023. A result that confirms the solidity and long-term vision of one of Italy’s most historic coffee roasters. This growth, achieved in an unpredictable global context, stems from a balanced model that enhances export, horeca and retail in equal measure.
Retail Italy leads daily brand presence
With €38.6 million in revenues, up 24%, the Italian retail channel remains central to the company’s strategy, strengthening its position as a leading brand in large-scale distribution. The consumer connection is key, in line with the mission to make coffee a daily ritual.
Horeca and Vergnano Academy: experience and education
The Horeca Italy segment generated €42 million (+8%) and represents the heart of the brand’s direct customer experience. With a network of over 7,000 bars and restaurants, the door-to-door model fosters personal relationships. The Vergnano Academy, now recognized as an SCA Premier Training Campus, plays a key role in spreading coffee culture.
Export takes off: +33% growth
Reaching €32.8 million, exports grew by 33%, confirming their strategic role. Caffè Vergnano is now present in over 90 countries, with a strong presence in the US, Germany, France, Greece and Poland. The partnership with Coca-Cola HBC, active in 29 countries (excluding Italy), boosts global distribution while preserving the brand’s distinct identity.
Strategic investments and environmental sustainability
In 2024 alone, Caffè Vergnano invested over €8 million, bringing the 3-year total to €27 million. The Valfenera industrial hub, featuring photovoltaic panels, represents a model of sustainable industrial growth. The new pod production lines reduce packaging and CO₂ emissions, improving transportation efficiency.
New brand concept: “Because time matters”
Launched in February 2025, the new campaign titled “Because time matters” highlights coffee as a meaningful moment. The concept reflects on the brand’s identity, aiming to engage audiences emotionally and reinforce Caffè Vergnano’s unique positioning.
Caffè Vergnano 1882: the brand becomes a space
With 10 new cafés opened in 2024, the chain now includes 185 “Caffè Vergnano 1882” coffee shops worldwide. These stylish venues embody the experiential and ethical values of the company, offering an authentic Italian espresso experience.
Women in Coffee: more than a project
The Women in Coffee initiative, launched in 2018, has evolved into a dynamic platform for inclusion and female empowerment. With 80 branded shops in Italy and 17 abroad, and events like “Il coraggio di.” in Turin, Caffè Vergnano proves its commitment to social responsibility and women’s empowerment in the coffee supply chain.
FAQ
1. How much did Caffè Vergnano’s revenue grow in 2024?
It increased by 17.5%, reaching €124.7 million.
2. Which countries are the main export markets?
The US, Germany, France, Greece, and Poland.
3. What is the “Women in Coffee” project?
It supports female coffee farmers and promotes women’s empowerment through retail and events.
4. Where is production located?
Entirely in Piedmont, Italy, with plants in Santena and Valfenera.
5. What does “Because time matters” mean?
It’s the new brand concept celebrating coffee as a meaningful, shared ritual.
6. What are the Horeca Italy results?
€42 million in revenue, with an 8% growth.
7. How many “Caffè Vergnano 1882” cafés are there?
185 worldwide, with 10 new openings in 2024.
8. How much did the company invest in 2024?
Over €8 million in infrastructure, sustainability, and production.
9. What is Coca-Cola HBC’s role?
It handles international distribution in 29 countries, boosting global reach.
10. How does Caffè Vergnano support sustainability?
Through reduced packaging, solar energy, and efficient production methods.
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